The 30th Northeast Regional Carwash Convention (NRCC), September 23-25, at the Atlantic City Convention Center, was certainly one for the record books, according to Co-Chairman, Mike Benmosche. “We had the largest show floor in our history with 348 exhibits, and 1847 attendees. It was a great way to celebrate 30 years of this event, and 30 years of hard work.
”The feedback was exceptional with attendees expressed much praise for a job well done. And thanks to significant upgrades, registration was seemless with virtually no waiting,” said Benmosche. “It continues to support that this regional show remains one of the best in the country.”
The three-day event kicked off on Monday, September 23, with the 3rd Virtual Tour hosted by Hoffman Car Wash’s Tom Hoffman, Jr. The “virtual” tour of some stellar washes is always a fan favorite, according to Co-Chairman, Walt Hartl and this year included a new environmentally-friendly Shammy Shine wash in Pennsylvania and a few Hoffman Car Washes in upstate New York. “Tom does a great job putting this program together and spotlighting some exceptional washes. It’s a treat to be able to sit back and watch a video of what other operators are doing from the comfort of the Atlantic City Convention Center. You learn a lot and you don’t have to ride a bus to do it!”
Tuesday, September 24, began with the show’s traditional Early Bird Breakfast moderated by the New England Carwash Association’s Patrick Mosesso. The lively, organic discussion focused on a variety of industry issues and concerns. Panelists included GoDaddy’s® Geoffrey Brown on social media, as well as Mid-Atlantic’s Mike Ashley, New Jersey’s Mike Conte, New England’s Dominic Previte and New York’s Glen Sheeley.
Using Your Carwash Branding to Build a Safety Culture was next in the lineup featuring Carwash Insurance Program by McNeil’s Mike Benmosche and Dave Snyder. The team outlined how best to create a sustainable safety culture at the wash. This seminar is available at nrccshow.com
Next up was GoDaddy’s® Geoffrey Brown who explained the “5 Ways to Upgrade Your Business’ Content Strategy.” Geoffrey, who hails from Texas, canvasses the country educating small business owners on content strategy. This seminar is available at nrccshow.com
Keynoting the 30th NRCC was Moo Moo Car Wash’s John Roush who spoke on “The Culture of Care.” Roush, who operates multiple locations in Ohio shared his knowledge of customer service and care with attendees in a lively and informative presentation. This seminar is available at nrccshow.com
The annual Award’s Luncheon honored two Emerging Leaders, Carlos Robledo of AquaTech Car Wash Solutions in Germantown, MD, and Shane Alden of Hoffman Car Wash in Albany, NY, for their industry dedication and leadership.
The next award, a first for the NRCC, was presented to Sandy Murphy of Professional Carwashing & Detailing magazine for her tireless assistance in the promotion of the 30-year-young show. She was honored with the NRCC’s first Guiding Light award.
The NRCC’s Most Distinguished Person award was bestowed on three individuals, Tom Hoffman, Jr., of Hoffman Car Wash in Albany, NY, Jeff Gold of Buckman’s Car Wash in Rochester, NY, and Brett Benderson of Delta Sonic Car Washes in Buffalo, NY, for their relentless legislative efforts over the last several years on behalf of New York state operators opposing the elimination of the tip credit and the enactment of call-in pay legislation.
The final award of the program, the NRCC’s highest honor, was bestowed upon Innovative Control Systems/Sparkle Car Wash’s Kevin Detrick for his support and involvement in the show from its inception.
Detrick, a leader in innovative equipment models and processes, as well as a hands-on operator, has been the recipient of the NRCC’s Innovation Award and has participated in several seminars including the Virtual Tour and has sponsored the annual Welcome Reception for more than a decade. Co-Chairman Walt Hartl presented him with the honor.
Show Floor Breaks Records
This year’s show floor featured a record 347 exhibits, an 8% increase that didn’t surprise Hartl. “Every year we strive to improve our product and to make the show floor outstanding for our attendees. This year was record-breaking and we can thank our vendors and their continued support of our show. They continue to bring more equipment and provide our attendees with cutting-edge technology to make running a wash easier and more lucrative.”
Show hours ran from 1:00-6:30 pm on Tuesday and from 9:30am-2:30pm on Wednesday at the Atlantic City Convention Center.
Tuesday night was capped off by the annual Welcome Reception at the Water Club sponsored by ICS. The event featured an abundance of food and drink as well as networking. Co-Chairs Benmosche and Hartl thanked the ICS team for their annual sponsorship and noted the show’s 30th anniversary with cupcakes and fanfare.
The final education program on Wednesday, September 25, “Avoiding Employee Lawsuits & Surviving Audits: A Practical Approach to Navigating Employment Legal Issues Common in the Carwash Industry” was presented by Fisher Phillips’ Alvaro Hasani, Esq. This seminar drove home the importance of preparation and knowing the law when employing today’s workforce. This seminar is available at nrccshow.com
The 2020 NRCC, October 5-7, is hosted by the Mid-Atlantic Carwash Association. To learn more visit nrccshow.com
Effective October 1, 2019, the minimum wage in CT will increase to $11.00/hr.
By June 1, 2023, the state’s minimum wage will be $15/hr.
Read more on the below links:
Connecticut the Latest State to Increase the Statewide Minimum Wage to $15 per Hour
News & Annoucements
From Your President
With the white gold a constant tease this winter, operators are obviously anticipating salt, sand and dirty cars, but talk is also about how to get more customers into the wash and keep them coming back.
The club or membership plans are a great way to do that, as we all know, and our industry has embraced this service. The steady stream of revenue has been a godsend when the weather does not cooperate, but are we servicing these “members” as we should be? What more can we do for them and how can we add to their “experience” at the wash?
Obviously, we all need to put out a consistent, clean, shiny car at a fair price. We need to have a professional, friendly staff that greets our “members,” and non-members, with a welcoming attitude. But are we making sure that our offerings are the latest and greatest? Are we enticing our “members,” and non-members, with the latest services? We absolutely need to constantly stay on top of new technology, services and options. When a “member,” or non-member, pulls up to the auto cashier, is your auto cashier promoting the latest wax or service? Is there an enticement from a greeter or auto cashier to try something new and different that may enhance the wash experience? Are you constantly adding value and keeping things fresh and interesting? After all, the minute an item is packaged, it is often forgotten. We need to have options that entice our customers to not only spend more money, but feel like they are being educated and that their vehicle’s needs are being met. It’s our job to do all of the above and do so in a manner that will result in higher volumes and happier customers.
The Connecticut Car wash Association (CCA) is a member-driven association. It exists solely to serve members’ needs, protect members’ best interests, and to be responsive to members’ requests. The list of tangible CCA membership benefits is long (and growing), but the list of intangible benefits is even longer.
How can you put a price tag on the camaraderie you enjoy with your industry peers? How can you place a value on having the ability to make connections on a regular basis with other car wash operators who can help you through tough times? What price would you be willing to pay to have the chance to learn from our industry’s most successful operators? Stay active in your local industry trade association. Read more
Becoming a CCA member offers many member-only which range from discounted web site and insurance services to discounted electrical and credit card processing services.